Truong Quang Thinh — Commercial & Growth Operator

I started in digital acquisition and search, but most of my later work expanded into broader commercial problems: market development, B2B sales, key accounts, product monetization, CRM, retention and cross-functional execution.

That experience shaped a consistent operating view: channels and functions should not be judged only by local metrics. The more important question is how decisions at the top of the funnel affect conversion, sales capacity, margin, account growth and customer lifetime value.

• 50+ web/app/SaaS projects across discovery, solutioning, proposal, BA/PM coordination and account growth; approximately 4–6B VND annual new revenue.
• B2B logistics portfolio at roughly 5–10B VND monthly revenue scale; 120% quota for six consecutive months.
• Experience across acquisition, conversion, new product, upsell and affiliate models, including a commerce case with roughly 10× growth and 36B+ VND incremental online revenue during the project period.
• Practical work with CRM, lifecycle, retention and connecting customer data to growth decisions.

I prefer to understand the business model, economics and operating constraint before selecting a solution. When evidence is incomplete, the distinction between facts, assumptions and tests should remain explicit.

Frameworks, channels, processes and tools come later. A strong recommendation must survive the realities of the organization: people, execution capability, timing and trade-offs.